Fit Video
Lisette L Montréal
THE JOB
Concept Creation
Storyboarding
Scripting (En, Fr)
Creative Direction
Videography
Video Editing
Voice-Over (En, Fr)
Music Selection
THE STORY
Worn and praised by the likes of Oprah Winfrey and NBC Today’s Kathy-Lee Gifford, Lisette L Montréal became recognized around the world for its perfect fit, sculpting technology, and on-trend styles.
Wanting to introduce the pants to a new generation of women shoppers who maybe didn’t know the brand or hadn’t tried their signature pants, they came to ELK MKTG for exactly how to achieve that.
We developed the concept of a fit video that describes the brand, shows off the company’s staff and explains how the fit works from design to production. From there, we managed of the project from scripting, shooting to final editing.